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Search Engine Ranking Factors

Randfish hat auf seinem Weblog eine Zusammenstellung und Gewichtung der Ranking-Kriterien (Stand vom Sommer 2005) veröffentlicht, die auf verschiedenen Diskussionen bekannter SEOs basieren. Demnach sind die wichtigsten Faktoren:

1. Title Tag — Denoted by the title tags in HTML, this tag always shows at the top of a browser window and often appears in the SERPs as the title of the web page.
2. Anchor Text of Links — The anchor text of links pointing to a document could influence its relevance and may directly carry the value of those anchor text links over to the pages and sites it points to.
3. Keyword Use in Document Text — The use of queried terms (the keywords users search for) appearing in the document text.
4. Accessibility of Document — Inaccessible documents could be due to 404 errors, server mishaps, plug-in requirements or other technical issues. Accessibility can also be compromised by using URL re-directs that search engine spiders cannot follow, hiding content behind select forms, javascript or other hard-to-spider forms of navigation.
5. Links to Document from Site-Internal Pages — A specific page’s importance in a site’s overall architecture can be measured by the the importance and depth of the other pages on on the site that refer to the page in question. An internally well-linked to document is generally considered more important than an obscured or buried page.
6. Primary Subject Matter of Site — Along with the actual targeted term/phrase, search engines examine all of the text in a document to determine if the other terms used are related and whether they give the subject of the document a specific slant as related to the primary subject.
7. External Links to Linking Pages — The external links that point to a document can have a strong effect on the power and relevancy that links from that document to other documents carry.
8. Link Popularity of Site in Topical Community — As mentioned before, topical communities created by sites on a specific subject linking back and forth with one another can influence the rankings of a document included in this “community” positively. Likewise, links from these “in” documents/sites can carry additional weight with search engines. A link from a site/page that is particularly well linked to within its own topical community may be of especially high value.
9. Global Link Popularity of Site — The global link popularity of a website affects the value of all the links in hosted documents on the site. Highly linked to sites will provide more value in their links than sites whose link popularity is low.
10. Keyword Spamming — Stuffing, stacking or overusing key terms in an attempt to appear “relevant” for terms/phrases may negatively affect rankings.

Alle Angaben soweit ohne Gewähr.

Ich empfehle die Tabelle einmal vollständig durchzulesen und auch die Diskussion aus SEO Chat zu studieren. Persönlich sehe ich auch den ein odereren Punkt anders. Beispielsweise hätte ich die visuelle Hervorhebungen (h1-h3, strong) mit in die Liste aufgenommen und bekanntliche bewerte ich das Themenumfeld (aus dem die Links kommen) nicht so stark.

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